Task 2

　　The tendency to copy is shown in the popularity of fashion in clothes and other consumers' goods. To what extend do you agree or disagree?’



As people’s aesthetic demands growing with the development of fashion industry. No issue seems more marvelous than fashion. Fashion has long been an important part in modern life and it is so common in my country for young people to follow some fashion trends in clothes, accessories, mobile phones, and even lifestyles like travelling abroad to enjoy the picturesque and exotic landscape. The most evident example is the apple’s gadgets which are so sought after that fans of the digital giant send their tributes to it in a fanatical way.

In the first place, there would be better understanding about this phenomenon if the driving factors are scrutinized. The young generation is always the fashion followers who are eager to win recognition from their community, and the way of achieving that includes looking like a huge celebrity or a successful tycoon. Therefore imitating the clothing style of celebrities becomes sought after. This tendency is also enhanced by glaring and dynamic advertisements in various forms. Rich and shiny stars endorse products and enthusiastic fans support them by making a generous purchase. But since when has all this materialistic lifestyle started? Are the celebrities the fashion setter?’ If we agree, it would be ridiculous. Without the abundant consumer goods in modern society, there would not have been so many entertainments or fashions. Therefore, the real fashion setter should be the high production efficiency which encourages people to pursue luxuries. Fashion trend as an effective marketing strategy has to be dynamic, otherwise there would be less demand for mass production.

In addition to the previous point, regardless of the high popularity of some consumer goods or world known brands, some mature minded people show no tendency of copying popular fashion. They have developed their own personal tastes for clothes and other consumer commodities and their preference tends to be less precarious. Further they are realistic and are more likely to make reasonable and sagacious decision when shopping than youngsters.

In conclusion, I believe that young people are prone to copy popular fashion trends in many aspects of life due to the ample supply of consumer goods and the promotion of advertisements while there are some mature people holding their personal way of life and ignoring the vogue vanity. In that case, the preponderance of the judicious consumers are just follow their internal desire to make a choice but not follow the superficial fad. Thus the tendency for human beings to copy one another cannot be shown in the popularity of fashion in clothes and other consumer goods.