Television advertising aimed at children nowadays. What are the effects of television advertising for children? Should television advertising for children be controlled ?
Advertisements today are tailored into different segment of consumers. Some are designed in the way to target children consumers. The obvious effects on this highly streamed television advertising is that they are the ones leading the fad in the next next generation and in a way influence our children’s’ spending habit. I suggest this emerging behavior in our advertisement industry should be carefully monitored and strictly controlled for the following reasons.
Often we see children are blindfolded to be the followers of adult world, a television advertisement aimed at collecting children consumers are easily end up with flocks of little ones. It is effortless for our shrewd advertisement industry to start fad in circles of our child, the need for consumer behavior study is spared, child are vulnerable easy targets in those advisement industry expertise eyes’. By instillation and convey certain concept, our children not only get to our pockets quickly but also likely to adopt a shallow materialist view at an early stage of life. We can satisfy our children’s’ needs by boosting their ego in front of their peers but we can never teach them to learn beyond satisfy ones’ egos if they consolidated each other on the spending habit already.
The situation could get worse if we don't impose a strict censorship system on our television advertisement. By implanting and instilling ideas into our children’s’ head, not only batches of little consumer oriented heads are formed early, but also will induce harmful inferior feelings in kids from less affluent families. Taste of oppressive social classes will likely to impede children’s further advancement with low self-esteem.
Thus I strongly suggest we should ban those television advertisement target child audience. Our children are vulnerable sensitive little ones that should not be trapped in an carefully designed consumer brain wash advisement web too early.